Hope, Potential, and the Cost of Exposure
The triptych of creation
When you talk about building a tech startup (or really, anything truly new), you’re not talking about predictable spreadsheets and established markets. You are talking about a fundamental emotional gamble. You are betting your time, your money, and your sanity on things that do not yet exist, and might never work.
I’ve come to realize that this entire ecosystem is defined by three interdependent forces: hope, potential, and exposure.
Hope: The Fuel of the Fool’s Engine 💡
Hope is the engine of the startup. It’s the completely irrational belief that this specific piece of technology, or this unique combination of people, will succeed where thousands of others have failed.
We often try to dress this up as “data-driven” or “market analysis,” but deep down, every founder, every product manager, and every engineer pushing a truly disruptive idea knows they are operating on sheer, unadulterated optimism. Hope is what allows you to look at a terrifyingly complex technical challenge (like achieving global scale, or figuring out generalized AI) and say: “Yeah, we can handle that.”
Hope is an act of defiance against the inevitable failure that statistical models predict. It’s the energy that keeps you coding at 2 AM (when every rational thought is telling you to go to bed). And crucially, hope is contagious (it’s the only way to convince other talented people to abandon stable jobs and join your wild ride).
Potential: Betting on the Unformed 🚀
Hope focuses on the outcome; potential focuses on the inputs—the messy, unpolished, often overlooked starting elements.
Potential is why VCs fund a founder with a shaky pitch but clear intensity. It’s why you hire that junior developer who lacks framework experience but possesses a relentless curiosity. We are not just building products; we are in the business of identifying and unlocking untapped human and technological capabilities.
Think about the origins of personal computing. When the Altair 8800 first appeared (a simple box with blinking lights), it had almost zero practical function for the average person. Its potential was theoretical, messy, and totally dependent on brilliant people seeing beyond the solder joints and imagining an entire industry. That is what potential is: the raw, untamed capacity for greatness.
In a strong team culture, you don’t just manage current performance; you coach and nurture potential. This requires a tremendous amount of empathy, because tapping into potential means accepting failure, letting people struggle (and often, exposing their weaknesses) so they can grow.
Exposure: The Cost of Creation 🛡️
This brings us to exposure. Every time you launch a product, every time you take venture money, and every time you step up to lead a team through a crisis, you are exposing yourself.
Exposure is vulnerability. It is the inescapable cost of operating with hope and trying to maximize potential.
When you launch a new feature, you expose your code to bugs and user criticism.
When you share a vision, you expose your ideas to ridicule and competition.
When you lead with transparency, you expose your personal fears and uncertainties to your team.
In the startup world, we often talk about market exposure or risk exposure, but the critical part (the part that ties back to emotional intelligence) is the human exposure. The stronger your hope and the bigger the potential you are chasing, the greater the emotional vulnerability (and the potential crash).
True empathetic leadership means acknowledging this cost of exposure. It means creating a culture where it is safe to fail publicly, and where the exposure doesn’t lead to personal shaming, but collective learning. Only when your team feels secure in their exposure can they truly unleash their full potential, fueled by their original hope.
How do you, as a leader, manage that terrifying exposure? Do you shelter your team from it, or do you teach them to treat vulnerability as a source of strength?