Disruptive Empathy

Disruptive Empathy

The Perfect Solution That Never Ships

Why the imaginary option is always the most expensive one in the room

Eric Near's avatar
Eric Near
Jul 09, 2026
∙ Paid

The best argument against doing the imperfect thing in front of you is that it isn’t perfect. I have watched entire organizations lose years to this argument, and I want to talk about what that actually looks like from the inside, because from the inside it doesn’t feel like paralysis. It feels like rigor.

There is a name for what I’m describing. The nir…

User's avatar

Continue reading this post for free, courtesy of Eric Near.

Or purchase a paid subscription.
© 2026 Eric Near · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture